Complete integration of Excel as a tool for solving practical problems
Step-by-step instructions for analytical steps
Practical, relevant problems for mastering concepts and skills
Analytics in Action features demonstrating real-world
s.
Online data files and model files for convenience and support
New online appendix on using Tableau for data visualization
Online appendices on using R software effectively, including descriptive statistics, data visualization, probability, regression, and data mining.
Homework problems and cases highlighting data mining and cumulative knowledge.
New section addressing legal and ethical issues in data and analytics usage.
Revised data mining chapters for clearer presentation of
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